Looking back on the BBA Business Challenge

berend van der kolk

Last month, we hosted at IE Business School the very first edition of the #ieBBA Business Challenge in Madrid and Segovia: a competition between top universities and business schools from all over the world to solve a complex real-life business case. This year’s theme was “Responsible Innovation”, and as one of the organizers and case writers I’m happy to briefly reflect on this first edition.

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